Go Local

HALFF’s Go Local is local food network that aims to make local food and drink, in particular, fruit and vegetables, more readily available in local retail outlets, individuals and holiday makers.

We aim to build a strong network of local producers and retailers, help coordinate local food distribution, and enable consumers to reduce waste and buy more local food.

We promote buying local produce by delivering cookery demonstrations throughout the project area; at the Food Hub and at existing community groups or events.  

Our Food Hub, South Street, Axminster, EX13 5AD stocks a limited range of local and organic produce when in season for example:

  • Trill Farm salad leaves
  • Haye Farm eggs and vegetables
  • Forde Abbey strawberries
  • North Perrot Fruit Farm apple and pear juices
  • Devon Honey from Blackbury Honey Farm and lots more

If you would like to find out what other producers there are locally or which local retailers stock local produce, please do get in touch either by calling 01297 631782 or e-mailing kerry@halff.org.uk

10 reasons to buy and eat local food

  1. You are supporting local farmers and producers

Whether you buy direct or at a local outlet you’re providing a market for local producers where they can get a fair price, helping existing and new businesses to grow and bring new products to market.

  1. You get to enjoy great quality and taste

Local food has less far to travel so is likely to be fresh and at its best. Local producers can select varieties for flavour rather than those that travel well or have a long shelf life.

  1. You are supporting your local economy

Local food can support hundreds of jobs and, according to research from Transition Town Totnes, local food outlets support 3 times more jobs than supermarkets relative to retail spend. The money you spend on local food at local food outlets automatically circulates again locally, at least 2 to 3 times, boosting prosperity far more than buying from a supermarket. Research shows that for every £1 spent with a local, independent business, between 50p-70p circulates back into that local economy. Shopping online or out-of-town may save a little time or a little money, but for every £1 spent only 5p trickles back into the local economy.

  1. You cut the distance your food has to travel

If you don’t buy local food, the food you buy will probably have been trucked up and down the country and may have been air-freighted. A quarter of all lorries on the road carry food with associated energy use and carbon production. Air-freighting of fruit and vegetables is a major contributor to greenhouse gas pollution.

  1. You get good value for your money

Local food may not always be the cheapest food available but it can be great value for money because of the freshness, taste and quality of ingredients. You can trust it. Ultra-processed foods often use cheaper ingredients making them cheap but feeding you less well. Food at markets, farm shops and local stores can be as cheap or cheaper than the big chains.

  1. You’ll find it easier to eat seasonally

Fruit and veg in season will usually be field grown, which minimises their energy demand and carbon footprint. Some people find it more enjoyable to wait for the treat of in-season strawberries or tomatoes than to eat less flavoursome ones for the rest of the year.

  1. You can cut down on wasted packaging

Because food often travels so far, it is packaged to protect it, creating millions of tonnes of wrapping waste. Local food sold through markets, traditional shops and box schemes is often unpackaged or sold in simple bags.

  1. You can take better control of what’s in your food and your health

Local food tends to be fresher and freshness matters to how nutritious food is. Eating fresher, more flavoursome fruit and veg can encourage you to hit five-a-day more easily.  Buying less processed food may encourage more cooking and taking control of what you eat.

  1. You can help protect your local countryside

By buying local food you are helping smaller, traditional and mixed farms to survive in an increasingly specialised and intensive farming industry. More of your food pound should go to the farmer or grower so they, in turn, can earn a decent living without needing to grow bigger or to farm more intensively. This keeps the countryside more diverse, especially where it has been shaped by centuries of farming traditions, and so protects the landscape character. Your local food might also be organic, which can help look after the soil and boost local wildlife.

  1. You can build new connections with your community

Buying local food from a range of outlets is one way to get to understand where your food comes from, the people who produce it and also to know your area better.

Go Local is funded by Esmee Fairbairn Foundation